Insights
Notes from the AEO trenches.
Practical guides on law firm marketing in the age of AI search. What works, what's a waste, and the things that quietly move the needle.
AEO
01
How to get your law firm cited by ChatGPT in 2026
The four-part playbook for showing up in AI-generated answers. Schema, conversational FAQ, entity reinforcement, and earned citations.
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SEO
02
Law firm SEO pricing in 2026: a real breakdown
Why retainers range from $1,500 to $20,000 per month, what each tier should include, and how to spot a vendor that's about to overcharge you.
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Strategy
03
AEO vs SEO for law firms: what changed in 2026
SEO is for blue links. AEO is for the AI answer that now sits above them. Here's how the two work together, and where they don't.
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