How do you rank a law firm on the first page of Google in 2026?
Three things matter and most agencies do one of them. Practice-area pages structured for the actual query, technical health most agencies skip, and the slow content work that compounds over six to twelve months. We do all three. $2,500 a month, posted.
The legal SEO market is overpriced and underdelivered.
Median retainer for law firm SEO in 2026 is $4,083 a month. Average is $4,889. For that money, most firms get a templated content calendar, a handful of backlink placements on directories nobody reads, and a quarterly report nobody fully understands.
We charge $2,500 because we run lean by design. No account managers selling you upgrades. No legacy agency overhead baked into the retainer. The actual labor on a Growth retainer is the same as anyone charging twice that.
The four pieces that actually move rankings.
Every Growth and Authority retainer gets all four. Foundation builds the technical floor at launch; ongoing work requires a retainer.
Practice-area landing pages
One page per practice area, written for the searcher who's already decided what they need. Real depth, not 300-word generic blurbs. Schema-marked, internally linked, structured for conversion.
Technical SEO
Crawlability, sitemap, robots, Core Web Vitals, schema, canonical tags, redirect maps, internal link structure. The unglamorous stuff that most agencies skip and Google notices.
Keyword strategy
The 30 to 50 queries your firm should win, mapped to specific pages. Commercial intent prioritized over volume. We won't optimize for keywords that bring you injured strangers instead of paying clients.
Monthly long-form content
Four articles a month on Growth, eight on Authority. Each one targets a real query a prospect would type. Written by humans. Fact-checked. Internally linked to the practice-area pillar.
Six months of work. Quarterly review.
SEO is a six-to-twelve-month compounding game. If anyone tells you faster, ask what they mean.
Audit & keyword map
Full technical audit. Keyword research scoped to your practice mix. Page-to-keyword mapping. Backlink baseline. Month one is mostly planning and floor-fixing.
Pillar pages
Practice-area pillar pages built out properly. Each one becomes the anchor for the topical cluster of monthly content that follows.
Compounding content
Four articles a month on Growth. Each one links up to the relevant pillar and down to other supporting articles. The site builds topical authority page by page.
Quarterly review
What ranked, what didn't, what changed. We re-prioritize the next quarter based on what's working. No vanity-metric dashboards.
$2,500 a month on Growth.
Six-month minimum, because SEO results don't show up in three. The Growth tier on the pricing page has the full breakdown.
About SEO for law firms.
If your question isn't here, drop it in the audit form below. We answer everything within a business day.
A second pair of eyes on your current site.
Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.
- Homepage + top 3 practice-area pages reviewed
- AI citation check across ChatGPT, Perplexity, Google AI Overviews
- Schema markup & page speed audit
- Top 3 highest-impact fixes, ranked by ROI
- Competitor citation comparison
Request your free audit
Read by a human. 48-hour turnaround. No card required.