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Services

Five things we build. One outcome. More signed cases.

Custom law firm website design, SEO, AEO, Digital PR & Attorney Branding, and Google Business Profile. Built in-house. Priced on this page.

The five

What we do, and what's in scope.

Every line item below is part of the productized scope. Nothing is an upsell. The pricing page tells you which tier each service belongs to, and the practice-area pages show the same scope shaped around a specific kind of firm.

SEO

SEO for law firms that ranks.

Practice-area pages structured for ranking. Technical health, keyword research, and the slow work that actually moves the needle.

  • Practice-area landing pages
  • On-page + technical SEO
  • Keyword strategy & mapping
  • Monthly performance review
AEO

AEO for law firms.

Get cited by ChatGPT, Perplexity, and Google AI Overviews. Original answer-first content, clean structure, consistent entity signals, monthly citation tracking.

  • Answer-first content structure
  • Question-led page architecture
  • Consistent entity & profile signals
  • Monthly AI citation tracking
Digital PR

Digital PR & attorney branding.

Earned placements in Tier 1 legal trade publications, ghostwritten bylines under the attorney's name, full Person schema deployment. The authority work AI engines cite.

  • Tier 1, 2, 3 press placements
  • Ghostwritten bylines
  • Person schema deployment
  • LinkedIn rebuild + podcast pitching
Google Business Profile

Google Business Profile for lawyers.

GBP setup, reviews strategy, local schema, map pack architecture. The first call when someone in Dallas or Phoenix searches near them. That's the goal.

  • GBP setup + optimization
  • Local schema markup
  • Reviews strategy
  • Map pack ranking work
How we're different

Legacy legal agencies vs. FirmForte.

Not a swipe at anyone in particular. These are just the patterns we kept seeing in the last six years, and the ones we built away from. If you’re weighing us against a specific name, the head-to-head comparisons go through them one by one.

01

Pricing

Legacy: Hidden behind a discovery call. Quote varies by who's asking.

FirmForte: Four tiers, posted prices, same numbers for everyone.

02

Timeline

Legacy: 12 to 16 weeks. Sometimes 6 months. Reasons multiply.

FirmForte: 21 to 30 days, productized. Same schedule, every client.

03

Search strategy

Legacy: 2018-era SEO. Maybe an "AI add-on" you have to ask for.

FirmForte: AEO is the spine. Every page is built to be answer-first and citation-ready by default.

04

Code & domain

Legacy: Proprietary CMS. Domain in their account. Hostage-style retention.

FirmForte: WordPress, fully exportable. Domain stays in yours.

Process snapshot

Three weeks to launch. Thirty days of support.

About six hours of your time across the whole project. The full week-by-week breakdown is on the homepage.

W1

Discovery & content

90-minute kickoff. Brand voice doc. Content drafts for every page by Friday.

W2

Design & structure

Full-page designs. One revision round. AEO structure approved before build.

W3

Build, AEO & launch

WordPress build with your chosen editor. Schema and FAQ markup. Bar-rule pass, DNS cutover, training. AEO baseline scorecard.

+30d

Post-launch support

Bug fixes, copy tweaks, anything that comes up while you settle in. 30 days included on every build.

Pricing

Four tiers. All on this page.

Audit + Fix and Launch are one-time. Launch + Grow and Multi-Attorney are monthly retainers — cancel after month 3. Full comparison and FAQ live on the pricing page.

Audit + Fix
For firms just starting to evaluate
Your free audit, executed. 8-10 highest-ROI fixes on your existing site.
$1,500 one-time 7-day turnaround · No commitment
  • Free AEO audit, executed in full
  • 8-10 highest-impact AEO/SEO fixes on your current site
  • Schema markup added to homepage + top 3 pages
  • Google Business Profile cleanup and optimization
  • Before/after AI citation check
  • 7-day turnaround
Start with an audit
Launch
For solos and small firms launching or rebuilding
A custom site, AEO-architected, shipped in 21 days. No retainer.
$3,500 one-time 21-day delivery · No monthly fee
  • 5-page custom design and build
  • Original copywriting in your voice
  • SEO + AEO architecture, schema markup
  • Google Business Profile setup
  • WordPress with your choice of editor
  • 30 days post-launch support
  • Full code and domain ownership
Start Launch
Multi-Attorney
For firms with 3+ attorneys
Bigger build, deeper retainer, multi-location SEO architecture.
$3,500 /mo + $7,500 build · Cancel anytime after month 3
  • Everything in Launch + Grow
  • 10-page custom build with practice-area landing pages
  • Multi-location SEO architecture
  • Digital PR for AI citations
  • Paid search + LSA management
  • Monthly strategy session with the founder
Talk to us
Free website & AEO audit

A second pair of eyes on your current site.

Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.

  • Homepage + top 3 practice-area pages reviewed
  • AI citation check across ChatGPT, Perplexity, Google AI Overviews, Gemini
  • Schema markup & page speed audit
  • Top 3 highest-impact fixes, ranked by ROI
  • Competitor citation comparison

Request your free audit

Read by a human. 48-hour turnaround. No card required.

We reply within 1 business day. No spam. No sales calls.
Get a free audit →