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Services

Five things we build. One outcome. More signed cases.

Custom law firm website design, SEO, AEO, original copywriting, and Google Business Profile. Built in-house. Priced on this page.

The five

What we do, and what's in scope.

Every line item below is part of the productized scope. Nothing is an upsell. The pricing on the next page tells you which tier each service belongs to.

SEO

SEO for law firms that ranks.

Practice-area pages structured for ranking. Technical health, keyword research, and the slow work that actually moves the needle.

  • Practice-area landing pages
  • On-page + technical SEO
  • Keyword strategy & mapping
  • Monthly performance review
AEO

AEO for law firms.

Get cited by ChatGPT, Perplexity, and Google AI Overviews. Schema, conversational FAQ, entity reinforcement, monthly citation tracking.

  • FAQ schema architecture
  • Conversational content structure
  • Entity & topical reinforcement
  • Monthly AI citation tracking
Legal Copywriting

Original content. Your voice.

Practice-area pages, blog posts, FAQ blocks. Written for your client. Fact-checked against ABA Rule 7.1 and the applicable bar advertising rules.

  • Practice-area page copy
  • Long-form articles
  • FAQ blocks (AEO-structured)
  • Bar-compliance review
Google Business Profile

Google Business Profile for lawyers.

GBP setup, reviews strategy, local schema, map pack architecture. The first call when someone searches near them. That's the goal.

  • GBP setup + optimization
  • Local schema markup
  • Reviews strategy
  • Map pack ranking work
How we're different

Legacy legal agencies vs. FirmForte.

Not a swipe at anyone in particular. These are just the patterns we kept seeing in the last six years, and the ones we built away from.

01

Pricing

Legacy: Hidden behind a discovery call. Quote varies by who's asking.

FirmForte: Three tiers, posted prices, same numbers for everyone.

02

Timeline

Legacy: 12 to 16 weeks. Sometimes 6 months. Reasons multiply.

FirmForte: 30 days, productized. Same schedule, every client.

03

Search strategy

Legacy: 2018-era SEO. Maybe an "AI add-on" you have to ask for.

FirmForte: AEO is the spine. Every page is structured for AI citation by default.

04

Code & domain

Legacy: Proprietary CMS. Domain in their account. Hostage-style retention.

FirmForte: WordPress, fully exportable. Domain stays in yours.

Process snapshot

Four weeks. Four deliverables.

About six hours of your time, total. The full week-by-week breakdown is on the homepage.

W1

Discovery & content

90-minute kickoff. Brand voice doc. Content drafts for every page by Friday.

W2

Design & structure

Full-page designs. One revision round. AEO structure approved before build.

W3

Build & AEO

Full Divi build. Schema and FAQ markup. Page speed tuned past 90.

W4

Review & launch

Bar-rule pass. DNS cutover. 30-minute training. AEO baseline scorecard handed over.

Pricing

Three tiers. All on this page.

Foundation is one-time. Growth and Authority are retainers. Full comparison and FAQ live on the pricing page.

Foundation
For solo & new firms
A custom site, built and shipped in 30 days. No retainer.
$4,500 one-time No monthly fee · No contract
  • 5-page custom design & build
  • Original copywriting in your voice
  • SEO + AEO architecture
  • Google Business Profile setup
  • 30 days post-launch support
  • Full code & domain ownership
Start Foundation
Authority
For firms in competitive markets
Growth plus digital PR, paid management, and senior strategy.
$5,500 /mo + custom build · 12-month minimum
  • Everything in Growth
  • Digital PR for AI citations
  • Paid search + LSA management
  • Monthly strategy with senior partner
  • Multi-location SEO architecture
Talk about Authority
Free website & AEO audit

A second pair of eyes on your current site.

Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.

  • Homepage + top 3 practice-area pages reviewed
  • AI citation check across ChatGPT, Perplexity, Google AI Overviews
  • Schema markup & page speed audit
  • Top 3 highest-impact fixes, ranked by ROI
  • Competitor citation comparison

Request your free audit

Read by a human. 48-hour turnaround. No card required.

We reply within 1 business day. No spam. No sales calls.
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