Six reasons to pick us. Four reasons we'll pick you.
Most legal marketing agencies sell SEO from 2018, hide their pricing, and lock you into a year-long contract. We don't. Here's how we work, and the kinds of work we won't take.
Six things we do on purpose, that most legal agencies don't.
None of this is unique because it's hard. It's unique because most agencies in this space charge more to do less, and got comfortable. We didn't.
AI search is the spine, not a feature
AI Overviews now show up on a large share of legal queries. ChatGPT recommendations are a real intake source. Most agencies still ship 2018 SEO with "AEO" stickered on the homepage. We build the original content, answer-first structure, and consistent entity signals that get firms cited — with clean schema underneath, not as the headline trick. Try the free audit before hiring anyone, including us.
Pricing on the page
We won't say "transparent pricing" and then hide the number behind a discovery call. Every tier and every monthly figure sits on the pricing page. You can compare us against three competitors in five minutes. If our number's wrong for you, you know it without sitting through a call.
Three weeks, not three months
Industry standard is 12 to 16 weeks. Most of that is agency slack, not work. We treat builds like manufacturing. Kickoff to launch in 21 days, same schedule, same scope, same ship date, every firm, every time. We hit it because we run a tight production line, not a heroic dash at the end.
Bar-compliant before it ships
Every page is reviewed against ABA Model Rule 7.1 and your state's advertising rules before launch. No outcome guarantees, no forbidden comparatives, nothing that puts your license at risk. Most agencies hand you the copy and leave compliance as your problem. We don't.
You own your site, top to bottom
WordPress, with your choice of editor (Divi, Elementor, or the WordPress block editor). Fully exportable. Any developer can pick it up. No proprietary CMS, no branded "dashboard" subscription, no "we keep the source code" arrangement that quietly turns a one-time build into rent. If we ever fall short, you can leave with everything.
Cancel after month 3
Most legal agencies want a 12-month contract before they'll start. We don't. Launch is a one-time build with no commitment. Launch + Grow and Multi-Attorney you can cancel after month 3, no clawback. If our work is bringing in cases, you'll stay. If it isn't, we don't deserve the money. Auto-renew is opt-in, not buried in clause 14.
Four kinds of work we turn down.
This list is shorter than what we offer, but it tells you more about the shop. Every "no" is a "yes" we chose against.
Cases we can't fix
If your firm's biggest problem is something a website won't solve, like bad reviews or chronic intake delays, we'll tell you and point you at the fix instead of taking the build. A pretty site won't outrun a broken funnel.
Guarantees we can't keep
No "front page of Google in 60 days" promises. No "ChatGPT citation guaranteed" pitches. Anyone offering those is lying. We guarantee the work, the cadence, and the reporting. Search ranking and AI citations are the engines' call, and they're honest about being unpredictable.
Vanity dashboards
No client portals built to surface impressive-looking metrics nobody acts on. Quarterly reviews are 60 minutes, focused on what's working, what isn't, and what changes next quarter. Plain English. No "engagement velocity score."
Mixing legal with general agency work
We only build for law firms. Adding e-commerce and SaaS clients would broaden the funnel and weaken everything we know about the legal market. So we don't. If you're outside the legal industry, we're happy to point you at someone good.
Founder-run, remote-first.
FirmForte was founded by Lareb Qudsi and runs the way the pricing page reads: no account layer, no handoffs, no discovery-call theater. When you work with us, you're talking to the person responsible for the work. The shop is remote-first — the fastest ways to reach us are hello@firmforte.com and LinkedIn.
A second pair of eyes on your current site.
Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.
- Homepage + top 3 practice-area pages reviewed
- AI citation check across ChatGPT, Perplexity, Google AI Overviews, Gemini
- Schema markup & page speed audit
- Top 3 highest-impact fixes, ranked by ROI
- Competitor citation comparison
Request your free audit
Read by a human. 48-hour turnaround. No card required.