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Pricing

Published pricing. No surprises.

Five options, from a free audit to a multi-attorney retainer — every price posted right here. No discovery call to get a number, and you can cancel any retainer after month 3.

Start free

Free AEO/SEO Audit

Send us your URL. In 48 hours we'll send back a 6-page report showing the exact queries we ran in ChatGPT, Perplexity, Google AI Overviews, and Gemini, the firms cited instead of you, and the three changes that would flip that.

  • AI citation check across 4 models
  • Top 3 competitors named
  • Schema + page speed audit
  • 3 highest-ROI fixes, ranked
  • 30/60/90 day roadmap
  • 48-hour turnaround
$0 free
No card. No sales call. Read by a human.
Get my free audit
Solos and small firms

Three ways to work with us, priced for solos.

A high-impact fix on your current site, a full new site, or a site plus an ongoing growth retainer. Cancel any monthly plan after month 3, no clawback.

Audit + Fix
For firms just starting to evaluate
Your free audit, executed. 8-10 highest-ROI fixes on your existing site.
$1,500 one-time 7-day turnaround · No commitment
  • Free AEO audit, executed in full
  • 8-10 highest-impact AEO/SEO fixes on your current site
  • Schema markup added to homepage + top 3 pages
  • Google Business Profile cleanup and optimization
  • Before/after AI citation check
  • 7-day turnaround
Start with an audit
Launch
For solos and small firms launching or rebuilding
A custom site, AEO-architected, shipped in 21 days. No retainer.
$3,500 one-time 21-day delivery · No monthly fee
  • 5-page custom design and build
  • Original copywriting in your voice
  • SEO + AEO architecture, schema markup
  • Google Business Profile setup
  • WordPress with your choice of editor
  • 30 days post-launch support
  • Full code and domain ownership
Start Launch
Larger firms

For practices with three or more attorneys.

Bigger build, deeper retainer, multi-location architecture, digital PR, paid search. Same transparent pricing model. Cancel after month 3.

Multi-Attorney
For firms with 3+ attorneys
Bigger build, deeper retainer, multi-location SEO architecture.
$3,500 /mo + $7,500 build · Cancel anytime after month 3
  • Everything in Launch + Grow
  • 10-page custom build with practice-area landing pages
  • Multi-location SEO architecture
  • Digital PR for AI citations
  • Paid search + LSA management
  • Monthly strategy session with the founder
Talk to us
Side by side

What's in each tier, line by line.

Audit + Fix is a one-off implementation, so it sits out of this comparison. Below are the three tiers that build or operate your website.

Feature comparison of the Launch, Launch + Grow, and Multi-Attorney tiers
Included
Launch
$3,500 one-time
Most popular
Launch + Grow
$3,500 + $1,750/mo
Multi-Attorney
$7,500 + $3,500/mo
Build & design
Custom design & build5 pages10 pages
Original copywriting in your voice
Practice-area landing pages
Multi-location SEO architecture
Full code & domain ownership
SEO & AEO
SEO + AEO architecture at launch
FAQ & LegalService schema
Long-form articles per month4
Monthly AEO citation report
Digital PR for AI citations
Local & paid
Google Business Profile setup
Paid search + LSA management
Support & review
Post-launch support30 daysOngoing
Same-day edits per monthUp to scope
Quarterly conversion review
Monthly strategy with the founder
Bar-rule compliance review
Commercial
Time to launch21 days30 days
Minimum commitmentNoneCancel after month 3
Honest about scope

What's not included.

The line items competitors usually bury inside contracts. We post them here so nothing gets billed twice.

×

Domain registration

Stays in your registrar account. Typically about $15 a year. We'll point it at the new site for you.

×

Hosting

We recommend SiteGround or Cloudways. Around $30–60 a month depending on plan. Set up under your account, not ours.

×

Paid ad spend

If you're on Multi-Attorney, we manage Google Ads and LSAs. The spend itself goes directly to Google, billed to your card.

×

Premium stock photography

If we use it, billed at cost — usually $40–80 across an entire site. We'd rather use real photos when you have them.

×

Bar advertising review fees

If your state requires formal pre-publication review, that fee is theirs, not ours. We'll prepare the submission.

×

Translation

Not in default scope. Common request for Spanish-language landing pages. We can quote it separately at sign-up.

Common questions

The things firms ask before signing.

If your question isn't here, drop it in the audit form below. We answer everything within a business day.

FirmForte has four published tiers. Audit + Fix is $1,500 one-time. Launch is $3,500 one-time. Launch + Grow is a $3,500 build plus $1,750 per month. Multi-Attorney is a $7,500 build plus $3,500 per month. All prices are on the pricing page. For reference, custom law firm websites in 2026 range from $1,500 to $50,000 across the industry.
No. Every price is published on the pricing page, so you can decide before you ever talk to us. No call is required to see numbers, scope, or timelines, and there's no sales call to get started; the audit form is the way in. The only calls in the whole process come after you've hired us: a 90-minute kickoff and a 30-minute training session at launch.
Industry median for law firm SEO retainers in 2026 is about $4,083 per month. FirmForte's Launch + Grow tier is $1,750 per month and includes SEO, AEO, two long-form articles, monthly AI citation tracking, and same-day edits. Below industry median, with pricing posted on the page.
Yes. Launch + Grow and Multi-Attorney can be cancelled after month 3 with no clawback. Audit + Fix and Launch are one-time fees with no monthly commitment at all. We don't do 12-month lock-ins.
Free website & AEO audit

A second pair of eyes on your current site.

Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.

  • Homepage + top 3 practice-area pages reviewed
  • AI citation check across ChatGPT, Perplexity, Google AI Overviews, Gemini
  • Schema markup & page speed audit
  • Top 3 highest-impact fixes, ranked by ROI
  • Competitor citation comparison

Request your free audit

Read by a human. 48-hour turnaround. No card required.

We reply within 1 business day. No spam. No sales calls.
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