Published pricing. No discovery call required.
Three tiers. All posted right here. You can decide before we ever speak — and most firms do. Foundation is one-time. Growth and Authority are monthly retainers paired with a build.
Foundation, Growth, or Authority.
One-time, monthly with a build, or custom. The right tier depends on whether you want to be done in 30 days or compound from a launch into ongoing growth.
- 5-page custom design & build
- Original copywriting in your voice
- SEO + AEO architecture
- Google Business Profile setup
- 30 days post-launch support
- Full code & domain ownership
- Everything in Foundation
- Practice-area landing pages
- 4 long-form articles per month
- AI citation tracking + reporting
- Quarterly conversion review
- Priority support & same-day edits
- Everything in Growth
- Digital PR for AI citations
- Paid search + LSA management
- Monthly strategy with senior partner
- Multi-location SEO architecture
What's in each tier, line by line.
The line items below cover what most agencies bury inside "custom scope." We post them so nothing is billed twice.
| Included | Foundation | Growth | Authority |
|---|---|---|---|
| Build & design | |||
| 5-page custom design & build | ✓ | ✓ | Custom scope |
| Original copywriting in your voice | ✓ | ✓ | ✓ |
| Practice-area landing pages | — | ✓ | ✓ |
| Multi-location SEO architecture | — | — | ✓ |
| Full code & domain ownership | ✓ | ✓ | ✓ |
| SEO & AEO | |||
| SEO + AEO architecture at launch | ✓ | ✓ | ✓ |
| FAQ & LegalService schema | ✓ | ✓ | ✓ |
| Monthly long-form articles | — | 4 / month | 4 / month |
| AI citation tracking + reporting | — | ✓ | ✓ |
| Digital PR for AI citations | — | — | ✓ |
| Local & paid | |||
| Google Business Profile setup | ✓ | ✓ | ✓ |
| Paid search + LSA management | — | — | ✓ |
| Support & review | |||
| Post-launch support | 30 days | Ongoing | Ongoing |
| Quarterly conversion review | — | ✓ | ✓ |
| Monthly strategy with senior partner | — | — | ✓ |
| Bar-rule compliance review | ✓ | ✓ | ✓ |
| Commercial | |||
| Minimum commitment | None | 6 months | 12 months |
| Time to launch | 30 days | 30 days | 30 days (Phase 1) |
What's not included.
The line items competitors usually bury in contracts. We post them here so nothing gets billed twice.
Domain registration
Stays in your registrar account. Typically about $15 a year. We'll point it at the new site for you.
Hosting
We recommend SiteGround or Cloudways. Around $30–60 a month depending on plan. Set up under your account.
Paid ad spend
If you're on Authority, we manage Google Ads and LSAs. The spend itself goes directly to Google, billed to your card.
Premium stock photography
If we use it, it's billed at cost — usually $40–80 across an entire site. We'd rather use real photos when you have them.
Bar advertising review fees
If your state requires formal pre-publication review, that fee is theirs, not ours. We'll prepare the submission.
Translation
Not in default scope. Common request for Spanish-language landing pages. We can quote it separately at sign-up.
The things firms ask before signing.
If your question isn't here, drop it in the audit form below. We answer everything within a business day.
A second pair of eyes on your current site.
Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.
- Homepage + top 3 practice-area pages reviewed
- AI citation check across ChatGPT, Perplexity, Google AI Overviews
- Schema markup & page speed audit
- Top 3 highest-impact fixes, ranked by ROI
- Competitor citation comparison
Request your free audit
Read by a human. 48-hour turnaround. No card required.