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An AEO-first law firm web agency

Law firm websites,
without the surprises.

Custom design. Original content. Full code ownership from day one. AEO built in, not bolted on. Pricing is posted further down this page, so you can decide before we ever speak. Live in 30 days.

$4,500
Starts at
30 days
To launch
100%
Code yours
The gap

Same traffic. Three times the cases.

The top-converting law firm websites aren't getting more visitors than yours. They're keeping the ones they already get. That's the whole game.

Most legal sites stop the buyer at the door. Templates, generic copy, missing proof. Same script, every firm, every city. Buyers can tell within three seconds.

2.35%
Average law firm site conversion rate
6.46%
Top 10% of legal sites
More cases. Same ad budget.
  • 01

    Real design, not a recolored template

    The top sites look like they were made for that firm. The rest look like they were made for any firm. Buyers can spot the difference instantly.

  • 02

    Copy that opens with the client's problem

    "What do I do after a DUI?" beats "Serving the community since 1998" every time. Lead with their question. Your credentials can wait two paragraphs.

  • 03

    Proof before they have to scroll

    Named clients. Real results. Bar credentials. Lawyers are skeptical buyers selling to skeptical buyers. They know what proof looks like.

  • 04

    Built for both Google and AI search

    About 68% of legal queries now trigger an AI Overview. The sites cited by ChatGPT and Perplexity were structured for it. Yours probably wasn't.

Services

Five things we build. One outcome. More signed cases.

Custom law firm website design, SEO, AEO, original copywriting, and Google Business Profile. Built in-house. Priced on this page.

SEO

SEO for law firms that ranks.

Practice-area pages structured for ranking. Technical health, keyword research, and the slow work that actually moves the needle.

  • Practice-area landing pages
  • On-page + technical SEO
  • Keyword strategy & mapping
  • Monthly performance review
AEO

AEO for law firms.

Get cited by ChatGPT, Perplexity, and Google AI Overviews. Schema, conversational FAQ, entity reinforcement, monthly citation tracking.

  • FAQ schema architecture
  • Conversational content structure
  • Entity & topical reinforcement
  • Monthly AI citation tracking
Legal Copywriting

Original content. Your voice.

Practice-area pages, blog posts, FAQ blocks. Written for your client. Fact-checked against ABA Rule 7.1 and the applicable bar advertising rules.

  • Practice-area page copy
  • Long-form articles
  • FAQ blocks (AEO-structured)
  • Bar-compliance review
Google Business Profile

Google Business Profile for lawyers.

GBP setup, reviews strategy, local schema, map pack architecture. The first call when someone searches near them — that's the goal.

  • GBP setup + optimization
  • Local schema markup
  • Reviews strategy
  • Map pack ranking work
What every project includes

Four things that come standard. No upgrade required.

The same four guarantees on every tier. We don't separate the boring-but-important stuff into add-ons.

01

Pricing on the page

Tiers and totals are posted further down. Decide before you reach out. No calls scheduled just to learn the number.

02

Code & domain are yours

WordPress site, fully exportable. Domain in your registrar account. GBP under your Gmail. Walk away whenever, take everything.

03

Thirty days to launch

From kickoff to live site in four weeks. We treat this like manufacturing, not consulting. Same schedule, every client, every time.

04

Bar-compliant copy

Every page reviewed against ABA Rule 7.1 and applicable bar advertising rules before launch. No outcome guarantees. No forbidden language.

How it works

From kickoff to live in 30 days.

Four weeks. Four deliverables. About six hours of your time, total. Here's what happens, week by week.

Week 101
Discovery & content

We learn your firm. You stop writing.

One 90-minute kickoff call. We pull out your voice, your practice areas, the kind of client you actually want, and what your current site is doing wrong. By Friday you'll have draft content for every page. Written in your tone. Bar-rule-reviewed.

90-min kickoffBrand voice docContent drafts
Week 202
Design & structure

You see the full site before any code is written.

High-fidelity design for every page. One revision round, scoped to design changes. (Not "let's start over.") When you sign off on Friday, week three starts on time.

Full-page designs1 revision roundAEO structure approved
Week 303
Build & AEO

The unglamorous work. We do it openly.

WordPress build on Divi. Schema markup on every page. Conversational FAQ blocks structured for AI search. Page speed tuned past 90 on PageSpeed Insights. By Friday you're walking a staging site that's basically ready to ship.

Full Divi buildSchema + FAQ markupSpeed optimization
Week 404
Review & launch

Ship it. Then watch the data.

Final review, accessibility check, bar-rule pass, DNS cutover. You get a 30-minute training session and an admin handover doc. Plus an AEO baseline scorecard for your top 10 target queries, so we can both watch citations start landing.

Live launch30-min trainingAEO baseline
Pricing

Three tiers. All posted right here.

You can read the whole pricing structure without filling out a form. If you'd rather talk through it, the audit form below is the simplest way to start.

Foundation
For solo & new firms
A custom site, built and shipped in 30 days. No retainer.
$4,500one-timeNo monthly fee · No contract
  • 5-page custom design & build
  • Original copywriting in your voice
  • SEO + AEO architecture
  • Google Business Profile setup
  • 30 days post-launch support
  • Full code & domain ownership
Start Foundation
Authority
For firms in competitive markets
Growth plus digital PR, paid management, and senior strategy.
$5,500/mo+ custom build · 12-month minimum
  • Everything in Growth
  • Digital PR for AI citations
  • Paid search + LSA management
  • Monthly strategy with senior partner
  • Multi-location SEO architecture
Talk about Authority
Common questions

The things firms ask before signing.

If your question isn't here, drop it in the audit form below. We answer everything within a business day.

Free website & AEO audit

A second pair of eyes on your current site.

Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.

  • Homepage + top 3 practice-area pages reviewed
  • AI citation check across ChatGPT, Perplexity, Google AI Overviews
  • Schema markup & page speed audit
  • Top 3 highest-impact fixes, ranked by ROI
  • Competitor citation comparison

Request your free audit

Read by a human. 48-hour turnaround. No card required.

We reply within 1 business day. No spam. No sales calls.
Still reading

Built right. Yours to keep.

If you've made it this far, you probably already know whether we're a fit. The audit form is the easiest way in. The pricing's a scroll away. No call required to start the conversation.

Get a free audit →