Law firm websites
people can actually find.

A law firm web agency is a marketing firm that specializes in building websites and search visibility services for law firms. FirmForte builds custom websites and pairs them with SEO, AEO, original copywriting, and Google Business Profile setup. We work with solo and small law firms in the US, UK, and Canada.

FirmForte has four published tiers. Audit + Fix is $1,500 one-time. Launch is $3,500 one-time. Launch + Grow is a $3,500 build plus $1,750 per month. Multi-Attorney is a $7,500 build plus $3,500 per month. All prices are on the pricing page. For reference, custom law firm websites in 2026 range from $1,500 to $50,000 across the industry.

No. Every price is published on the pricing page, so you can decide before you ever talk to us. No call is required to see numbers, scope, or timelines, and there's no sales call to get started; the audit form is the way in. The only calls in the whole process come after you've hired us: a 90-minute kickoff and a 30-minute training session at launch.

Launch ships in 21 days from kickoff to live site. Multi-Attorney builds run 30 days because of the larger page count. Audit + Fix turns around in 7 days. Most agencies need 12 to 16 weeks; we hit our timelines because the process is productized, not consulting-style.

AEO (Answer Engine Optimization) for law firms is the practice of structuring a website so AI search engines cite it as a source. SEO targets blue-link rankings. AEO targets the AI-generated answer that now sits above them. AI Overviews now show up on a large share of legal queries, so AEO is increasingly where the visible search result lives. Worth noting: Google's own 2026 guidance says that for Google Search, optimizing for its AI features is really just good SEO, since the AI answers run on the same ranking systems as normal search.

It comes down to content, not tricks. What gets quoted is original, genuinely useful writing that answers the questions clients actually ask, in a clear answer-first structure, on a site fast enough to crawl. Consistent entity signals (your firm name tied to its practice areas and locations) and verifiable claims from authoritative sources help engines trust it. Clean schema markup (FAQ, LegalService, LocalBusiness) sits underneath to keep you machine-readable, though Google's 2026 guidance is clear it isn't required to get cited. We build all of it into every site, included in every tier.

Industry median for law firm SEO retainers in 2026 is about $4,083 per month. FirmForte's Launch + Grow tier is $1,750 per month and includes SEO, AEO, two long-form articles, monthly AI citation tracking, and same-day edits. Below industry median, with pricing posted on the page.

You do. Full code ownership, domain in your registrar account, exportable WordPress site. If you ever leave, you take everything. We don't use a proprietary CMS and we don't host on a platform that locks the build to us.

WordPress, on every build. The editor is your choice — Divi, Elementor, or the WordPress block editor. We walk through the trade-offs on kickoff (editing workflow, plugin dependencies, long-term maintainability) and pick together. The choice goes in the scope of work. No proprietary CMS, no platform lock-in, regardless of which editor you pick.

Yes. Launch + Grow and Multi-Attorney can be cancelled after month 3 with no clawback. Audit + Fix and Launch are one-time fees with no monthly commitment at all. We don't do 12-month lock-ins.

Yes. Every page is reviewed against ABA Model Rule 7.1 (no false or misleading communications) and the applicable state bar's specific advertising rules before launch. No outcome guarantees, no prohibited specialization language, no hidden compliance debt at launch.