How do you get your law firm cited by ChatGPT and Google AI Overviews?
Four ingredients work together: FAQ and LegalService schema, conversational Q&A content phrased the way clients ask, entity reinforcement linking your firm to your practice areas, and verifiable citations. We build all four into every page.
68% of legal queries now trigger an AI Overview.
When someone searches "personal injury lawyer near me," Google increasingly answers the question itself, naming two or three specific firms in a generated panel before the blue links appear. ChatGPT and Perplexity do the same thing when a prospective client asks them.
Most law firm websites are invisible to those engines. No FAQ schema. No conversational Q&A content. No entity reinforcement. The site ranks fine in 2018-era Google and disappears the moment the AI takes over the answer.
The four AEO ingredients. In every build.
Foundation, Growth, and Authority sites all get the same four. None of them is an "AI add-on" billed separately.
FAQ + LegalService schema
JSON-LD markup on every page. FAQPage schema with at least 5 Q&As per service. LegalService schema with practice areas, jurisdictions, and credentials. Validated against Schema.org before launch.
Conversational content
Pages structured around the question a client actually asks out loud, not the keyword they'd type into Google. H2s in question form. Direct 40-to-60-word answers underneath. Long-form context after that.
Entity reinforcement
Your firm name, practice areas, and jurisdictions wired together across the site so AI models pick up the association. Consistent NAP and structured data make your firm a recognizable entity, not a soup of keywords.
Verifiable citations
Stats, dates, and claims sourced from places AI engines trust (ABA, courts, government data). Models reward verifiability with source attribution. We cite what we say, every time.
Built in. Not bolted on.
AEO isn't phase three of the build. It runs through every phase.
Query mapping
We pull 20-to-30 questions clients in your practice area actually ask. Some from your existing intake. Some from search data. These become the H2s on every page.
Schema architecture
FAQ, LegalService, and LocalBusiness schema scoped per page. Schema validated. Entity reinforcement mapped across the site.
Build & baseline
Schema deployed. AEO-shaped content written. Test queries run against ChatGPT, Perplexity, and Google AI to capture a baseline before launch.
Monthly tracking
On Growth and Authority: 20 target queries run monthly across the four major AI engines. You see which queries cite you, which cite competitors, and what's changed since last month.
AEO is included in every tier.
Foundation builds the architecture once. Growth and Authority layer monthly tracking and ongoing content on top. Full numbers on the pricing page.
About AEO for law firms.
If your question isn't here, drop it in the audit form below. We answer everything within a business day.
A second pair of eyes on your current site.
Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.
- Homepage + top 3 practice-area pages reviewed
- AI citation check across ChatGPT, Perplexity, Google AI Overviews
- Schema markup & page speed audit
- Top 3 highest-impact fixes, ranked by ROI
- Competitor citation comparison
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Read by a human. 48-hour turnaround. No card required.