SEO
SEO for law firms
The matter pages and slow compounding work that wins formation, contract and outside-counsel searches over six to twelve months.
Practice Areas · Business & Corporate
Your competition isn't the firm down the road. It's a form-filling site charging ninety-nine dollars.
A founder deciding whether to hire you has already seen a service that will generate the document tonight for the price of a dinner. The question your site has to answer isn't "are you a good lawyer." It's "what do I get from you that I don't get from that." FirmForte builds for that argument. $3,500 flat, 21 days, code and domain stay yours.
Why this market is different
The buyer is calm, comparing, and not sure they need you.
Nothing has gone wrong yet. That single fact makes business and corporate law unlike every other practice on this site. Nobody is panicking, no clock is running, and the visitor has a genuine option to do nothing — or to use a document service, or to copy a template a friend sent. They're a founder, an operator, a family business owner without in-house counsel, and they're weighing whether a lawyer is worth the cost for something that currently feels like paperwork.
So the site's job is different. It isn't to reassure someone in distress; it's to make the case for the work. That means naming the matters you handle in the words a business owner uses, being concrete about scope and fee structure, and explaining the failure mode — what actually goes wrong with a template operating agreement between two people who later disagree. And because this buyer is comparing and researching rather than reacting, they ask an AI first: whether they need a lawyer to form an entity, what belongs in a shareholder agreement, whether a handshake deal is enforceable. Those answers are being written right now, with or without you in them.
What this looks like
"Do I even need a lawyer for this" goes to an AI first.
Illustrative, not a real firm. This is roughly what a founder gets when they start working out whether to pay someone or use a template. The firms named here explained the failure mode and their scope instead of asking for a consultation. No trick, no markup magic. A clear answer an engine can quote, attached to a firm it can identify.
Do I need a lawyer for an operating agreement, or is a template fine?
A template is often adequate for a single-member LLC with no outside money and no employees. It gets risky the moment there's more than one owner, because the clauses that matter are the ones nobody reads until there's a disagreement: how someone exits, how the business is valued, what happens on a deadlock, who can bind the company. Generic templates tend to leave those thin or default to state rules the owners never chose. Where several people are putting money or time in, a lawyer's version is usually cheaper than the argument it prevents. A few firms that explain what they draft and what it costs:
- yourfirm.com — publishes flat fees for formation and operating agreements; explains the deadlock and buyout clauses specifically.
- a-bigger-firm.com
- another-firm.com
Entity rules and default provisions vary by state. Confirm with a lawyer licensed where the business is formed before relying on any general guidance.
What changes when the practice area is business law
When they search
the moment
Unhurried, comparing you against doing nothing
What the site has to be
the structure
One page per matter — formation, agreements, contracts
What proof carries weight
the evidence
Industries served, deal experience, a bio that verifies
What we build for business firms
Scope, fees, and the person doing the work.
Every business law build starts from the $3,500 Launch foundation and gets shaped around a comparing, unhurried B2B buyer. Four things matter more here than in the consumer practice areas.
01
Scope named in the client's words, not the statute's
"Business formation" is what you call it. "I'm going into business with a friend and want it done properly" is what they searched. We write matter pages around the situation rather than the practice-management category, which is both how this buyer thinks and what an AI engine can match a question to. It also forces a useful conversation about which work you actually want more of, rather than listing everything you're admitted to do.
02
Fee structure on the page, because the alternative posts a price
The document service the visitor just looked at states a number. You don't have to match it, but staying silent means the only price in the comparison is theirs. Flat fees for defined work, hourly with a realistic range, or a subscription for ongoing counsel — whichever you run, it belongs on the site with what's included. This is the single most common gap we find on business law sites, and closing it is free.
03
A bio that carries the sale, because they're hiring a person
Business clients hire an individual and keep them for years, which makes the attorney bio a conversion page rather than a formality. Industries served, the kind of deal size you're used to, prior in-house or industry experience, verifiable credentials and admissions, a real photograph. This is also the content that lets an engine identify you as a specific, credible person rather than a name on a page, which is the same work that Person schema supports underneath.
04
Written for the referral that checks you out
More of this work arrives by referral than any other practice area on this site — from accountants, bankers, other lawyers, existing clients. Which means a large share of your traffic is someone who already has your name and is verifying you before they call. That visitor needs the firm name to match, the practice to be obvious, and the attorney to be findable in one step. All copy runs against ABA Model Rule 7.1 and your state's variation before launch.
Matter pages
The matters worth their own page.
Two anchor pages come with the Launch build. The rest get added on Launch + Grow as your caseload and the local competition dictate. Each one is written for a specific situation and the question behind the search.
Entity formation
Operating & shareholder agreements
Contract drafting & review
Buying or selling a business
Partner disputes
Commercial leases
Outside general counsel
Succession & exit planning
Securities and regulated-industry work, franchise, and cross-border matters carry their own vocabulary and their own buyer, and get scoped separately rather than folded into a general business page. If you serve one or two industries deeply, an industry page usually outperforms a matter page — we'll say so if that's your situation.
What it costs
$3,500 flat for the build. Same number for every firm.
A business law site costs the same as any other Launch build: $3,500 one-time, 21-day delivery, posted on the pricing page for everyone. No premium for the practice area. If you want the ongoing content and AI-citation work that wins a comparison-heavy B2B market, Launch + Grow adds $1,750 a month and you can cancel after month three. For context, that's roughly half the legal-industry median retainer of about $4,000 a month.
Common questions
About business law websites.
If your question isn't here, drop it in the audit form below. We answer everything within a business day.
At FirmForte, $3,500 flat for the Launch build: a five-page custom WordPress site with matter pages written in the client's words, a stated fee structure, a bio built to convert, AEO answer blocks, and bar-compliant copy, delivered in 21 days. Same price as any other practice area. Ongoing content and AI-citation work, which is what wins a comparison-heavy B2B market, is $1,750 a month on the Launch + Grow retainer, cancellable after month three. The wider legal-marketing industry quotes anywhere from $1,500 for a swapped-color template to $50,000-plus for a premium agency build.
In this practice area the case for it is unusually strong, because the alternative the client is comparing you against publishes a number. Staying silent doesn't keep you out of the comparison; it just means theirs is the only price in it. Flat fees for defined work, an hourly range with what drives it, or a monthly outside-counsel figure all work. If your matters genuinely vary too much, publish the structure and what moves it rather than nothing at all.
Not on price, and not by pretending they don't exist. The argument that works is specificity about failure modes: what actually goes wrong with a template operating agreement when two owners later disagree, what a generic contract leaves out, when a state's default rules apply because nobody chose otherwise. That content is honest, it's useful to someone genuinely deciding, and it's exactly what an AI engine can quote when asked whether a lawyer is needed. It also, quietly, tells the reader you know where a template is fine, which makes the rest more credible.
That's what the AEO architecture is built for. 'Do I need a lawyer to form an LLC', 'what should be in a shareholder agreement' and 'is a handshake agreement enforceable' are being answered by AI engines constantly, and the engine sometimes names firms. To be one of them you need content that answers those questions in plain language the engine can quote, attached to a firm it can clearly identify. We write that content and reinforce the entity footprint. Schema sits underneath as hygiene, not as the trick. AI citations for a clean entity usually start showing inside about ninety days; Google ranking is a six-to-twelve-month compound.
By matter type first, because that's how most searches are phrased, and by industry second if you genuinely serve one or two deeply. An industry page written by someone who knows the sector outperforms a generic matter page for that audience and is much harder for a competitor to copy. But a thin 'industries we serve' list with a paragraph each is worse than nothing, because it dilutes the site and signals breadth you can't back. We'll tell you which shape fits your practice rather than defaulting to both.
All copy gets a pass against ABA Model Rule 7.1 and your state's variation before launch. The specific risks here are describing yourself as a specialist in a way that implies formal certification, and publishing transaction values or client names without permission. We keep credentials verifiable, we don't imply certification you don't hold, and anything naming a client or a deal needs your confirmation that you have consent. If you have a designated compliance reviewer, final copy routes through them.
Often, yes. The Audit + Fix tier is $1,500 and targets what's holding an existing site back: one catch-all 'Business Law' page instead of matter pages, no fee information anywhere, a two-line attorney bio, no schema, slow load, an empty blog. We run a free audit first so you can see exactly what's wrong before choosing between a focused fix and a full rebuild. If the foundation is sound, a fix is the honest call and we'll say so.
Two clocks, and this practice area has a third. AI citations and Google Business Profile visibility can move within weeks to a couple of months for a firm with a clean setup. Organic ranking for competitive terms is a six-to-twelve-month compound. The third clock is the referral one: a lot of business work arrives with your name already in hand, and a site that verifies you cleanly starts converting that traffic the day it goes live, which is usually the fastest return here.
You own all of it. WordPress, fully exportable, with your choice of editor (Divi, Elementor, or the block editor). Domain stays in your registrar. Google Business Profile under your Google account. Hosting in your name on a vendor you pick. No proprietary CMS, no 12-month contract. If you ever leave, you take the whole thing with you. That's the entire point of how FirmForte is built.
Related services
What carries a business firm after launch.
The site is the floor. In a market where the buyer is comparing and in no hurry, these are what move you up it.
AEO
AEO for law firms
Get named when a founder asks an AI engine whether they need a lawyer for an operating agreement. Built into every site at launch.
GBP
Google Business Profile
The listing a referred client sees before your website, and the reviews that decide whether the introduction survives.
Digital PR
Digital PR & Attorney Branding
Bylines and earned placements in the trade press your clients read, which is where business referrals actually start.
Want the deeper playbook? Read how to audit an attorney bio for AI search and what actually belongs on a practice-area page on the field guide.
Other practice areas
Same build, shaped differently.
Every vertical is the same $3,500 Launch foundation. What changes is the page structure, the questions answered first, and the tone. If you practice in more than one of these, we build the pages that carry the most weight for you.
Practice area
Bankruptcy
The cost question answered on the page, for a reader too embarrassed to call and find out.
Practice area
Criminal defense
Click-to-call and a page per charge, for the 2am search after an arrest.
Practice area
Employment law
A side declared above the fold and a page per claim, for two audiences with opposite fears.
Practice area
Estate planning
Education-led pages per instrument, for a client comparing firms over a week.
Practice area
Family law
A page per matter for a private client who reads for days before calling.
Practice area
Immigration
Plain copy that translates cleanly, for a deadline-driven client often searching from abroad.
Practice area
Personal injury
Intake-first pages for a client searching from a phone in the hours after a crash.
See it built
The same $3,500 foundation, shaped per practice. Here's what it looks like shipped.
- Wai, Connor & Hamidzadeh, LLP
- Markey Law Partners
- Evan Sugar Law
- Strawhun Law, PLLC
- +5 more
Free website & AEO audit
A second pair of eyes on your current site.
Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.
- Homepage + top 3 practice-area pages reviewed
- AI citation check across ChatGPT, Perplexity, Google AI Overviews, Claude
- Schema markup & page speed audit
- Top 3 highest-impact fixes, ranked by ROI
- Competitor citation comparison
Request your free audit
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